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Here in Phoenix, I’m waiting for 8 pm to roll around, so I can power down.  It’s Earth Hour, time to turn down the energy consumption, if just for an hour. This is a great idea, very playful, and people are getting into the spirit by getting the candles ready, camping out in the back yard, and so on. And the lesson is right out of WWO: c’mon, there’s life with less energy, and we can make it a good life if we act rather than react. OK, that’s enough – it’s so cool I’m powering down ten minutes early. See you in the dark!

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I’m in Phoenix, looking for WWO-worthy headlines in the Arizona Republic, and finding them. Front page box item: “Gas prices continue to top records.” The box blurb mentions an Iraqi pipeline bombing and cutbacks by refiners as causes for the inexorable march of gas prices, but of course that’s hogwash (the pipeline will be fixed in the next day or so, and the cutback by refiners is due to shrinking gasoline demand in U.S. local markets). $4 a gallon gas in Menlo Park, CAThe article itself (top story, Business section) barely mentions the true cause: oil prices still over $105 a barrel. They spend a whole paragraph talking about the refinery cutback, terming it “troubling,” but why? Refineries cut back when local demand lessens, nothing sinister about it. World demand isn’t decreasing, not if China has anything to say about it, and as long as that’s true the fundamental price of oil will stay high.

The rest of the article is quotes from drivers, and it’s all pure WWO: “Gas prices have really impacted our budget.” “We might not be able to take a vacation this year.” “I’m taking the bus and riding my bike more.” “I used to go back to Chinle, my hometown, every two weeks – now with higher gas prices, I only go up once a month.” Is this not a game?

It was the world's first serious alternate reality game, a cooperative pre-imagining of a global oil crisis. Over 1900 players collaborated in May 2007 to chronicle the oil crisis with their own personal blog posts, videos, images and voicemails. The game ended after simulating the first 32 weeks of the oil shock, but its effects continue, as game designers analyze its unique gameplay and we all watch the continuing drama with global oil prices and supply.