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as gas prices climb over $4“A top Ford Motor Co. executive urged the government to make a greater commitment to the development of plug-in hybrids on Wednesday… Mark Fields, Ford’s President of the Americas, said at a conference on plug-in hybrids that bold incentives are needed to speed up the development of advanced batteries that are key to the green vehicles….’This is a race we absolutely must win,’ Fields said,” then went on to say, ‘It seems clear that a business case will not evolve, in the near term, without support from Washington.’ Hunh?

Meanwhile, in an adjacent article, Toyota’s president Katsuaki Watanabe demonstrated a plug-in hybrid car, with a next-generation lithium-ion battery, at the Tokyo Environmental Forum. Toyota said its plug-in hybrid should be in the U.S. market by 2010; last year, Ford estimated its time to market at 5-10 years, or presumably never, if the government doesn’t help them out. Perhaps, if Ford had diverted one-tenth of its marketing budget for SUVs to hybrid research over the last 5 years, it wouldn’t be in such an embarrassing palm-out situation today? Bold never quits, but apparently it’s not above whining. And cutting pay and jobs; Mark Fields announced a 15% cut for white-collar workers last week. More reverberations of WWO themes, from AP articles on Thursday.

“General Motors has formed a new global engineering group to speed up development of electric and hybrid vehicles and get them to market more quickly, the company said Thursday.” Meanwhile, the Toyota Prius began its 11th year of production with demand for the hybrid car continuing to exceed supply.

It was the world's first serious alternate reality game, a cooperative pre-imagining of a global oil crisis. Over 1900 players collaborated in May 2007 to chronicle the oil crisis with their own personal blog posts, videos, images and voicemails. The game ended after simulating the first 32 weeks of the oil shock, but its effects continue, as game designers analyze its unique gameplay and we all watch the continuing drama with global oil prices and supply.