You are currently browsing the tag archive for the ‘eklund’ tag.

Activism Award for World Without OilWWO wins the Activism Award at South By Southwest – thanks Krystyn for pointing us to this great photo at WIRED. And thanks ARGNet for spreading the news. Kudos to all the members of the WWO team – a well-deserved honor.

Folks, you should check out the other finalists in the SXSW Activism category – they are all great sites:

Amnesty International: Tear It Down

Boost

MakeMeSustainable

The Point

Advertisements

SXSW People’s AwardDay 3 of the SXSW Interactive Festival – finding lots of interest in the idea of using ARGs in serious ways. Tonight’s the night of the SXSW web awards, and WWO is up for an award in the “making the world a better place” (Activism) category: Cathy Fischer of ITVS, Dee Cook and I are on hand and Jane McGonigal is flying in even as I write this. (And we hope to connect with even more WWO teammates by phone.) Double awards tension for us, as ITVS’ Independent Lens is also up for an award in the Classic category. Looking forward to a fun evening and very much thinking about the thousands of individual contributions that have brought us here… Thinking that it’s like The Wizard of Oz: it’s not the people behind the curtain, but the players in front who have given the WWO story courage, brains, and most of all, heart.

It was the world's first serious alternate reality game, a cooperative pre-imagining of a global oil crisis. Over 1900 players collaborated in May 2007 to chronicle the oil crisis with their own personal blog posts, videos, images and voicemails. The game ended after simulating the first 32 weeks of the oil shock, but its effects continue, as game designers analyze its unique gameplay and we all watch the continuing drama with global oil prices and supply.