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Here in Phoenix, I’m waiting for 8 pm to roll around, so I can power down.  It’s Earth Hour, time to turn down the energy consumption, if just for an hour. This is a great idea, very playful, and people are getting into the spirit by getting the candles ready, camping out in the back yard, and so on. And the lesson is right out of WWO: c’mon, there’s life with less energy, and we can make it a good life if we act rather than react. OK, that’s enough – it’s so cool I’m powering down ten minutes early. See you in the dark!

It was the world's first serious alternate reality game, a cooperative pre-imagining of a global oil crisis. Over 1900 players collaborated in May 2007 to chronicle the oil crisis with their own personal blog posts, videos, images and voicemails. The game ended after simulating the first 32 weeks of the oil shock, but its effects continue, as game designers analyze its unique gameplay and we all watch the continuing drama with global oil prices and supply.