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…the price of gasoline in the U.S. broke records, pushed higher than it’s ever been by the high cost of oil (now at $110 a barrel) and the ever-weakening dollar. “Analysts see little reason for the dollar to stop falling, or for oil and gas prices to stop rising, any time soon.” “Strong global demand for oil will keep prices high despite a downturn in demand in the U.S., two prominent forecasters warned.” Was this not a game?

It was the world's first serious alternate reality game, a cooperative pre-imagining of a global oil crisis. Over 1900 players collaborated in May 2007 to chronicle the oil crisis with their own personal blog posts, videos, images and voicemails. The game ended after simulating the first 32 weeks of the oil shock, but its effects continue, as game designers analyze its unique gameplay and we all watch the continuing drama with global oil prices and supply.