everyone has a piece of the puzzle

Making public media future-relevant: everyone has a piece of the puzzle

The Berkman Center for Internet and Society at Harvard has a paper out on the future of public broadcasting (download the PDF). Among the trends and forecasts, authors Pat Aufderheide and Jessica Clark note “a few participatory media public broadcasting experiments gesture to a future in which audiences are treated as both trusted partners and engaged citizens.” One of these experiments is Minnesota Public Radio’s Public Insight Network, whose members serve as sources, story suggesters, brainstorming allies, and volunteer interviewees for reporters. The other is the World Without Oil game:

“A web-based project of ITVS’s Independent Lens, World Without Oil not only demonstrated the potential of online role-playing games to spark participation around social issues, but foreshadowed public reactions to our current oil price crunch. More than 1900 gamers from 40-plus countries collaboratively imagined their reactions to a simulated 8-month energy crisis through submissions via blogs, Flickr, YouTube, and podcasts. Participants virtually carpooled and bought bikes, moved out of transportation-poor suburbs, and started backyard gardens—and then reported corresponding changes in their real lives.”

The report summarizes: “Such immersive, authentic engagement with both audiences and issues is what is needed to ensure public broadcasters’ relevance in an ever-more participatory media universe.” One exciting idea: Local stations could change what they define as their core task, becoming more like an electronic public library for the
community. Except that the “library” focuses on futures (and the local actions that choose among them) rather than the past? That’s a value proposition that’s relevant to our time.  Photo by Will Survive via Flickr.

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