Here’s a timely blog post by Philip Trippenbach of the BBC about Alternate Reality Games (ARGs). Philip is responding to Dan Hon’s rousing closer at the Let’s Change The Game: ARGs For Charity And Education Conference in London (a conference I should have attended, considering all the Friends of WWO there are at the BBC). Dan’s key point was that ARG designers suck, but said in a very sympathetic and helpful way, and Philip has riffed on that with an eye towards the future of journalism.

ARGs that don't suck

Changing the game: ARGs that don't suck

What cheers me is that consensus says: World Without Oil didn’t suck. It’s the counterexample to Dan’s rant, and Philip derives five takeaways for journalists, things they can learn from games like WWO:

• Network effectively
• Focus your public with a challenge structure
• Be platform agnostic
• Tell stories collaboratively
• Interact

I think the upshot is going to be more and better ARGs: more democratic, more participatory, more relevant. Photo of SleeperCell volunteers by Adrian.