“A top Ford Motor Co. executive urged the government to make a greater commitment to the development of plug-in hybrids on Wednesday… Mark Fields, Ford’s President of the Americas, said at a conference on plug-in hybrids that bold incentives are needed to speed up the development of advanced batteries that are key to the green vehicles….’This is a race we absolutely must win,’ Fields said,” then went on to say, ‘It seems clear that a business case will not evolve, in the near term, without support from Washington.’ Hunh?
Meanwhile, in an adjacent article, Toyota’s president Katsuaki Watanabe demonstrated a plug-in hybrid car, with a next-generation lithium-ion battery, at the Tokyo Environmental Forum. Toyota said its plug-in hybrid should be in the U.S. market by 2010; last year, Ford estimated its time to market at 5-10 years, or presumably never, if the government doesn’t help them out. Perhaps, if Ford had diverted one-tenth of its marketing budget for SUVs to hybrid research over the last 5 years, it wouldn’t be in such an embarrassing palm-out situation today? Bold never quits, but apparently it’s not above whining. And cutting pay and jobs; Mark Fields announced a 15% cut for white-collar workers last week. More reverberations of WWO themes, from AP articles on Thursday.