Keynote at SXSW 08WWO’s own Jane McGonigal delivered the closing keynote at the South By Southwest (SXSW) conference, and her theme was “the future of happiness” featuring of course “games as the ultimate happiness engine.” World Without Oil was a case study in her talk, which may seem odd, as one doesn’t normally associate an oil crisis (real or simulated) with happiness. But as she spelled out in her talk, the latest research on happiness shows otherwise. As Jane aptly put it, “happiness is not (just) a warm puppy”; lasting happiness actually has more to do with doing something worthwhile with people you like, and that’s WWO all over. See Jane’s slideshow (and Soulja Boy dance) via her blog, Avant Game (edit) and a transcript of her talk by ARG mastermind Dan Hon of Six To Start. (photo by Ken Eklund)

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