SXSW People’s AwardDay 3 of the SXSW Interactive Festival – finding lots of interest in the idea of using ARGs in serious ways. Tonight’s the night of the SXSW web awards, and WWO is up for an award in the “making the world a better place” (Activism) category: Cathy Fischer of ITVS, Dee Cook and I are on hand and Jane McGonigal is flying in even as I write this. (And we hope to connect with even more WWO teammates by phone.) Double awards tension for us, as ITVS’ Independent Lens is also up for an award in the Classic category. Looking forward to a fun evening and very much thinking about the thousands of individual contributions that have brought us here… Thinking that it’s like The Wizard of Oz: it’s not the people behind the curtain, but the players in front who have given the WWO story courage, brains, and most of all, heart.

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