You are currently browsing the daily archive for February 27, 2008.

Uh-oh. Fuel surcharge surpriseThis is what happened in WWO: as rising fuel costs impacted businesses, they passed them on to consumers, often with very little warning. (More and more consumer contracts today have a fuel surcharge clause in them somewhere)

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It was the world's first serious alternate reality game, a cooperative pre-imagining of a global oil crisis. Over 1900 players collaborated in May 2007 to chronicle the oil crisis with their own personal blog posts, videos, images and voicemails. The game ended after simulating the first 32 weeks of the oil shock, but its effects continue, as game designers analyze its unique gameplay and we all watch the continuing drama with global oil prices and supply.
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