You are currently browsing the daily archive for November 21, 2007.

As reported today in the WSJ. Just as a reminder, when WWO launched, oil was less than $70 a barrel. And gasoline prices were less than $3 a gallon. Ah, the good old days.

It was the world's first serious alternate reality game, a cooperative pre-imagining of a global oil crisis. Over 1900 players collaborated in May 2007 to chronicle the oil crisis with their own personal blog posts, videos, images and voicemails. The game ended after simulating the first 32 weeks of the oil shock, but its effects continue, as game designers analyze its unique gameplay and we all watch the continuing drama with global oil prices and supply.