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Here with the “games for social change” crowd at G4C, a big question on everyone’s mind is funding. Not surprising then that the first question in the Q & A was about the cost of making an ARG. The basic answer is that a traditional ARG can be fairly expensive ($250K-$500K), mainly because you need to develop the transmedia story that you will then hide all over the Internet and real world.
WWO, however, was “only” $88K – not pocket change, but not out of the realm of possibility for social change organizations, or for corporations that want to help social change organizations get their message out (and get a little exposure in the process). The price break, of course, comes because almost all the (massive amount of) content was developed by the players themselves. So it’s not only inherently more interesting, it’s inherently cheaper. Yeah! Here’s a gamer news report about the 88K number from Leigh Alexander on Kotaku (thanks, Sarah!)
Meanwhile, out in the real world, GM declares the SUV to be dead, killed by $4 a gallon gas. Too bad they didn’t play WWO, I guess; they might have seen this coming a year ago.